Meet Prada’s New Household; Pradamalia

A new family of miniature creature introduced by Prada. Inside the imaginary futuristic Prada Labs, a team of researchers set out to study Prada DNA that has proven to be so extraordinarily generative for over a century. The result of these experiments is “Pradamalia”, a new family of mysterious tiny creatures that are one part biological, one part technological and all parts Prada!

The italian fashion house presented seven creatures; Disco, Socks, Fiddle, Otto, Toto, Scuba, and Spot. With each creature, supernatural Powers and glaring quirks are on the rise. The creature gets their looks and brains by Prada. Pradamalia morphology include metal studs, ombre tones, polished wood, printed lips, and the iconic Saffiano leather.

In the forms of keychain tricks, earring sets, and necklace charms, in a range of sizes and materials. Each comes in a specialized package that offers individual’s unique anatomy, qualities, and behaviors, plus a note on their origins of Prada itself.

The Pradamalia project is the result of a collaboration between 2×4 New York and Prada.
Pradamalia can be found in Prada stores and www.prada.com