
<h2 class="wp-block-heading">It was an ordinary evening for her, and she was alone in her room. The dim light filtering through the curtains wasn’t enough to brighten the darkness within her. On the desk lay dried flowers she had bought for herself, unfinished letters, and echoes of the past. The mark left by love lingered like a deep wound in her heart, both sustaining and consuming her.</h2>



<h2 class="wp-block-heading">The comforter on her bed felt like a burden she carried on her back. Even if she rose from that bed, she couldn’t leave it behind; it seemed to follow her everywhere she went. Unable to escape her own darkness, the weight of the comforter pressed down on her shoulders like a reflection of her soul. She stood before the mirror, staring at her own reflection. A stranger’s face&#8230; or was it the most familiar one?&nbsp;</h2>



<h2 class="wp-block-heading">Tears welled up in her eyes as she whispered to herself, “Do you want to be admired, or to be loved?” The question sent tremors through her soul before fading back into silence. Moving to the window, she let the breeze caress her hair as she inhaled the scent of a withered rose in her hand. She allowed the darkness to engulf her, for she realized that searching for light was futile. Beneath the heavy curtain of drama, she fell in love with her own sorrows. For sometimes, the greatest love is hidden in one’s own undoing.</h2>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1273" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-1024x1273.jpg" alt="" class="wp-image-67401" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-1024x1273.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-360x448.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-680x846.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-1235x1536.jpg 1235w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-1647x2048.jpg 1647w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-16x20.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-18-1200x1492.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears full look by <strong><em>Prada</em></strong><br></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-1024x576.jpg" alt="" class="wp-image-67404" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-1024x576.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-360x203.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-680x383.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-1536x864.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-2048x1152.jpg 2048w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-16x9.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-15-1200x675.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears full look by <em><strong>Miu</strong> <strong>Miu</strong></em></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-1024x576.jpg" alt="" class="wp-image-67405" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-1024x576.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-360x203.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-680x383.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-1536x864.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-2048x1152.jpg 2048w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-16x9.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-13-1200x675.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears full look by <strong><em>Prada</em></strong></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1273" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-1024x1273.jpg" alt="" class="wp-image-67407" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-1024x1273.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-360x448.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-680x846.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-1235x1536.jpg 1235w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-1647x2048.jpg 1647w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-16x20.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-11-1-1200x1492.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears full look by <strong><em>Loewe</em></strong></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-1024x576.jpg" alt="" class="wp-image-67408" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-1024x576.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-360x203.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-680x383.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-1536x864.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-2048x1152.jpg 2048w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-16x9.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-12-1-1200x675.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-1024x576.jpg" alt="" class="wp-image-67409" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-1024x576.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-360x203.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-680x383.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-1536x864.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-2048x1152.jpg 2048w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-16x9.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-20-1200x675.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears silk trousers and silk tunic by <strong><em>Fendi</em></strong><br>Sandals by <strong><em>Toteme</em></strong></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-1024x576.jpg" alt="" class="wp-image-67410" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-1024x576.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-360x203.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-680x383.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-1536x864.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-2048x1152.jpg 2048w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-16x9.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-21-1200x675.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears full look by <strong><em>Nackiye</em></strong><br></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-1024x576.jpg" alt="" class="wp-image-67411" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-1024x576.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-360x203.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-680x383.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-1536x864.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-2048x1152.jpg 2048w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-16x9.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-19-1200x675.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears full look by <strong><em>Zimmermann-Beymen</em></strong></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-1024x576.png" alt="" class="wp-image-67414" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-1024x576.png 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-360x203.png 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-680x383.png 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-1536x864.png 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-2048x1152.png 2048w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-16x9.png 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-14-1200x675.png 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption"><em>Anna</em> wears full look by <strong><em>Selçuk Durdu</em></strong> and shoes by <strong><em>Loewe</em></strong></figcaption></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1273" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-1024x1273.jpg" alt="" class="wp-image-67413" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-1024x1273.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-360x448.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-680x846.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-1235x1536.jpg 1235w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-1647x2048.jpg 1647w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-16x20.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/PHOTOSHOOT-LAYOUTS_WEB-LAYOUT-16-1-1200x1492.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Swing soft leather bag by <strong><em>Prada</em></strong></figcaption></figure>
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<p class="has-text-align-right"></p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Photographed by</span></em></em></em> Sude Renda</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Styled by </span></em></em></em>Ant Süzer</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make up by</span></em></em></em> Beliz Ar</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair  by</span></em></em></em> Remzi Ateş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Gaffer</span></em></em></em> Furkan Dağ</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">PhotoAssistants</span></em></em></em> Sarp Gürkan, Cansu Şen </p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Styling Assistants</span></em></em></em> Eren Çebi, Deniz</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Production</span></em></em></em> Birce Naz Köş, Yağmur Yıldız</p>



<p></p>


to be liked or admired


<h2 class="wp-block-heading">Some people are born with a love for drama. Others find it watching their babysitter put on lip liner in a semi-detached house in Essex.</h2>



<h2 class="wp-block-heading">For Nadia Lee Cohen, glamour arrived early and wore Spice Girls perfume. Her name was Julie Bullard.</h2>



<p>Now, years later, Cohen returns to that foundational spark—not with nostalgia, but with narrative control. <em>Julie Bullard</em>, her latest project, isn’t a memoir. It’s a fictional biography, a memory in prosthetics, a love letter laced with irony. Shot by legendary British documentarian Martin Parr and staged as a book and installation at Dover Street Market London, the project is at once high camp and kitchen-sink realism.</p>



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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="900" height="600" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/1411356.jpg" alt="" class="wp-image-67370" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/1411356.jpg 900w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/1411356-360x240.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/1411356-680x453.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/1411356-16x11.jpg 16w" sizes="auto, (max-width: 900px) 100vw, 900px" /></figure>
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<p>Julie—played by Cohen herself—lives an ordinary life: weddings, roast dinners, hanging laundry. But every gesture is mythologized. Her home, her hair, her heartbreak. It’s all staged with the exaggerated sincerity of someone who remembers growing up bored and looking for magic.</p>



<p>“Julie was the first person who made me aware of the importance of physical appearance,” Cohen says. Blonde, glossy, kind—she was Cohen’s first glimpse of an aesthetic otherworld.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/Julia_Bullard_-_Final_Book_6.width-2880_IbBWtKaZ0l9NM3gj-1024x683.jpg" alt="" class="wp-image-67376" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/Julia_Bullard_-_Final_Book_6.width-2880_IbBWtKaZ0l9NM3gj-1024x683.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/Julia_Bullard_-_Final_Book_6.width-2880_IbBWtKaZ0l9NM3gj-360x240.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/Julia_Bullard_-_Final_Book_6.width-2880_IbBWtKaZ0l9NM3gj-680x453.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/Julia_Bullard_-_Final_Book_6.width-2880_IbBWtKaZ0l9NM3gj-16x11.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/Julia_Bullard_-_Final_Book_6.width-2880_IbBWtKaZ0l9NM3gj-1200x800.jpg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/Julia_Bullard_-_Final_Book_6.width-2880_IbBWtKaZ0l9NM3gj.jpg 1500w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<p>There’s a morbid twist: in the book, Julie dies. Cohen lies in a coffin, full glam. The funeral is catered by her real-life friend’s mum. It’s part performance, part eulogy, part suburban surrealism. “The death has nothing to do with Julie,” Cohen notes. “And everything to do with me.”</p>



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<p>The collaboration with Martin Parr is a meta loop of British visual language. Parr, known for his sharp, candy-colored sociologies, shoots Cohen’s tableaux as if they’re real—his lens giving her fantasy the patina of truth. It’s a dance between artifice and authenticity, where Argos catalogues and jelly shoes live alongside staged grief and quiet longing.</p>



<p>There’s something moving about the way Cohen curates her inner child’s memories with such precision. The cereal boxes. The wedding canapés. The alien slime egg. It&#8217;s not about retro chic—it’s about how deeply an image can lodge itself in you. How a babysitter&#8217;s hair can become a career.</p>



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<p>Julie Bullard is not just a project. It’s a theory: that glamour is a learned language, that working-class beauty is theatre, that reality is best understood through fictions we build ourselves.</p>



<p>And in this story, the first blonde was everything.</p>



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<p></p>


The First Blonde: Nadia Lee Cohen, Martin Parr, and the Fiction of Memory


<h2 class="wp-block-heading"><strong>Matcha lattes have seen a serious rise in popularity lately—so much so that they’ve practically turned into a status symbol. With roots in traditional Japanese tea ceremonies, matcha has now become more than just a drink: it’s a stylish accessory, spotted in perfectly manicured hands from Instagram feeds to city streets.</strong></h2>



<p>The days of curated Instagram stories declaring <em>“I can’t start my day without coffee”</em> feel like yesterday. Coffee, accompanied by carefully arranged books, flowers, journals, and aesthetic breakfast spreads, had long been the official drink of the clean girl era. That is, until matcha came along—a healthier, prettier, and undeniably cooler alternative that quickly stole the spotlight. This green drink turns any clear cup into a photo-op—especially when mixed with strawberry or blueberry syrups that turn it into a pastel-hued spectacle. Love it or not, matcha has found its way into just about everyone’s daily routine. Some are even arguing over who drank it <em>first.</em> Its popularity has surged so rapidly in recent years that Japan is reportedly struggling to keep up with global demand.</p>



<p>Matcha, at its core, is finely ground green tea powder with a rich backstory dating all the way back to the 9th century. Over time, it evolved from a drink into a ritual—adopted by monks, embraced by aristocrats, and woven into the daily ceremonies of samurais. In the early 2010s, matcha was still a niche product, hard to find and known mostly to health-conscious circles. But by the end of the decade, it had fully crossed over into pop culture. These days, no matter where you are, you’ll likely find matcha on the menu—though let’s not talk about the quality.</p>



<p>As Instagram quietly turned into a battleground of subtle superiority, matcha became the unspoken way of saying <em>“I’m better than coffee drinkers.”</em> Whether it’s for the health benefits, the aesthetic, or simply a fear of missing out, matcha is now undeniably part of pop culture.</p>



<p>Yes, matcha is healthy. And sure, it looks good. But what really makes it so popular has less to do with taste—and more to do with what it stands for. Minimalism, clean eating, mindfulness&#8230; matcha manages to pack all of it into one plastic cup. And we’re more than happy to let what we drink speak for who we are. Maybe the next trend will come with a new beverage, a new aesthetic, a new set of values. But for now, matcha is enough to look the part and feel like you belong. These days, it’s not about what you’re drinking—it’s about how it looks on the feed.</p>


What’s green, photogenic, and screams ‘clean girl era’?


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<h2 class="wp-block-heading">Afra Saraçoğlu lends her voice to a self-reflection — that explores confidence, self-expression, and the quiet power of presence. Set against the radiant glow of Loveshine Lip Gloss Oil, her words become a love letter to individuality.<br>Shot like a dream, narrated like a diary entry, it’s an ode to the heart’s silver glow — unconditional, limitless, present. One that invites us to play the game of beauty on our own terms, to embrace obsession as a form of self-love, and to remember: you&#8217;re here, and that&#8217;s all that matters.</h2>



<h2 class="wp-block-heading">This isn’t just about shine. It’s about showing up, taking space, and wearing yourself fully. No filter. No apology. Just you. That’s the gloss.</h2>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Starring </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> </span>Afra Saraçoğlu</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Words by </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> Duygu Bengi</span></p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Filmed by </span></em></em></em> Yağız Yeşilkaya</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Styling by</span></em></em></em> Hakan Yıldırım</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Glam  by</span></em></em></em> awarded YSL National MUA Alper Kabadayı</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Hair by</span></em></em></em> Lizzy Amigaa</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">CreativeAgency</span></em></em></em> BI Creative</p>



<p></p>


Silver Heart w/ Afra Saraçoğlu


<p>This is a story between an espresso machine and a DJ booth. Holding an oat milk latte in one hand and the other hand raised in the air, moving to the energetic music in the middle of the afternoon. This isn&#8217;t your usual Saturday night setting, but rather the latest trend that has caught the attention of Gen Z. Welcome to the world of daytime coffee raves, where coffee takes the place of cocktails and DJ booths are placed next to espresso machines. It seems like the whole world is waiting for coffee shops to become new party spots. Boring or not? Everybody seems to be waiting for this moment. I know the whole idea may seem strange but it&#8217;s the time of mindful living and unapologetic self-expression. These daytime events, devoid of the aftermath of hangovers and late-night remorse, harmonize perfectly with the generation&#8217;s inclination towards health-conscious decisions and structured routines. On the other hand, people need memories not blackout moments.&nbsp;&nbsp;Daytime parties offer&nbsp;quality times with a selective crowd. And also it shows economic realities . The price of a cup of coffee vs the price of a cocktail with %80 ice cubes. Coffee raves are wallet-friendly on the edge of financial uncertainty and you will be able to keep your glowy&nbsp;&nbsp;skin and morning workouts.&nbsp;</p>



<p>If the corner of your neighbourhood seems quite appealing than the dance floor, turn it and you will see you are not alone. Now losing yourself and partying late at night seems outdated. The era of mingling in the dark streets of the city has given way to catching the rhythm of music in the daylight. It’s less about losing yourself and more about finding a space to be authentically you. Dream of an oat milk latte which acts like a margarita! Not joking, all the margarita type girls prefer it.</p>



<p>There may be more days when you increase your caffeine intake. What could be the cocktail of those who drink decaffeinated coffee?</p>


Why does coffee shops acting like a rave club?


<h2 class="wp-block-heading"><strong>In a world where beauty trends come and go in the blink of a smoky eye, YSL Beauty’s Global Make-up Artist Sam Visser stands at the intersection of past, present, and next. Timeless yet of-the-moment, his artistry blends classic glamour with a sharply modern edge. His journey is not just about makeup—it’s about storytelling. Some people paint with oils, others with words— but Sam paints with his make-up brushes. For Sam, makeup isn’t just a routine—it’s a language.</strong></h2>



<h2 class="wp-block-heading"><strong>We are in Miami for YSL Beauty to discuss Sam’s inevitable rise to super-stardom of make-up. As he continues to shape faces and redefine beauty codes, we turn the focus on him—uncovering the story behind the artist, his magnetic bond with YSL Beauty, and the alchemy behind every look he creates.</strong></h2>



<p><strong>DUYGU: Sam, you’re really like the future of makeup. I love your style. Everything you did looks really amazing. First of all, I want to know how did your journey start?</strong></p>



<p><strong>SAM:</strong> I mean, I&#8217;ve been doing makeup now for over half my life. So I started doing makeup when I was about 12 years old and I was just super passionate about it. I was really like a kid on the internet watching YouTube videos and learning and teaching myself from YouTube and practicing on my friends and myself. I was just very excited about it. I loved it. I was collecting little bits of makeup, and trying to get as much makeup as I could and experimenting with looks. I think that&#8217;s really how I got into it.</p>



<p><strong>DUYGU: It is more about the feelings, I guess, because everyone wants to express themselves with makeup. It&#8217;s like a confidence game. And on the other hand, it&#8217;s always you creating an image for a brand, sometimes for a client, sometimes for an editorial, for a magazine. How does it become when you express your feelings with makeup? Where did you get the inspiration and how do you foresee the future?</strong></p>



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<p><strong>SAM:</strong> Well, I get inspiration for makeup from everywhere. So I really look at the world right now that we&#8217;re living in. From traveling, I get a lot of inspiration from seeing people on the street, from cinema. I&#8217;m very influenced by movies, by cinema.</p>



<p><strong>DUYGU: Which are your favorites?</strong></p>



<p><strong>SAM:</strong> Oh my god, I have so many. I love David Lynch movies. He&#8217;s one of my favorite directors. I love so many movies from a certain specific era. I love movies from the 60s, the 70s, the 80s, all these different kind of retro eras of film because I think that also the beauty aesthetic and the cinematography, the lighting and the way that you know the characters look in these times, even if the movies have very different plots or very different worlds that they&#8217;re built in. I really enjoy seeing how the different directors lend these different worlds. And I think it&#8217;s very inspiring for makeup. It might not even be the makeup that&#8217;s starting to do it, it might be the lighting, it might be the costumes, and somehow they can inspire me with the beauty.</p>



<p><strong>DUYGU: All the details and everything. You see, it&#8217;s like a unity. When you put something, it must fit with the other details.</strong></p>



<p>SAM: Yes, exactly. Sometimes, in cinema, it&#8217;s a lot like what I do as well. It&#8217;s all about the clothes, the model, the celebrity, the hair, the makeup, the fashion. I think all of it really unifies together and creates a world. And I enjoy that kind of world building.</p>



<p><strong>DUYGU: You&#8217;re reinventing yourself with the new characters, new stories, I think.</strong></p>



<p><strong>SAM:</strong> Exactly. Exactly. And really, makeup can have so much of a narrative. Makeup can really tell you so much about a person, tell you so much about how someone is feeling, their personality, their confidence… That&#8217;s what YSL is all about, which is audacious confidence, which is boldness, which is beauty, utilizing bold colors or striking shapes of the eyes, of the lips, and I think that YSL is all about that. Really did the same thing with clothes and his approach to fashion, which was utilizing, you know, beautiful textures of fabric and utilizing different cuts of shoulders of, you know, women wearing pants, which had really never been done before, and like also women wearing tuxedos, smoking jackets, you know, he really revolutionized the way that fashion was born on people, and I want to do the same thing for makeup. I think that it&#8217;s something that I enjoy the fullness and the audacity of it, and I see the same thing for myself with makeup.</p>



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<p><strong>DUYGU: YSL Beauty is so timeless, iconic and also it&#8217;s so current. It catches the time. I think this is the important point. How do you mix these two feelings together? Because everything you did looks so new, upcoming, and on the other hand, it&#8217;s so timeles</strong>s. </p>



<p><strong>SAM:</strong> Yes. For me, makeup and beauty is really all about being timeless. I think that trends are obvious. They happen. They are a big part of the beauty world. But I think that when you utilize timeless makeup, it&#8217;ll always be beautiful. I have such an attraction naturally to timeless clothing, to timeless makeup, to timeless hairstyles… I normally mix the styles of today, of what is trending, with also a retro aspect. I like things to look contemporary, but also like they are maybe from taking bits from the past. It&#8217;s like music, it&#8217;s like when you take a song and you&#8217;re remixing music it&#8217;s the same thing with makeup. You know how we&#8217;re really into blush today, how that is such a big trend of now but then remixing it with an eye shape that maybe was very popular in the 1980s from YSL and you know that creates something that feels very current but also feels timeless, it&#8217;s like remixing. So that&#8217;s the significant makeup, it&#8217;s remixing. It&#8217;s different lips, different eyes, different blush. That&#8217;s how you create something new. It&#8217;s by combining all these different things.</p>



<p><strong>DUYGU: Yes, exactly. And what is your favorite product from the YSL Beauty?</strong></p>



<p><strong>SAM:</strong> God, there&#8217;s so many. </p>



<p><strong>DUYGU: No, but choose one. </strong></p>



<p><strong>SAM:</strong> I would say that I&#8217;ve really grown to love something that I use all the time. It&#8217;s a very multi-use product, which is something that I tend to love. It&#8217;s things that you can use for many different uses. It is the Translucent Candy Glaze, Love Shine. And it&#8217;s a lip product, but also I use it on the cheeks, I use it on the eyes, if I want to create a glossy eye effect, I use it on the eyes. For the cheeks, it gives a beautiful glow, and you can wear any blush, any highlighter, any sort of skin product. You can wear a lot of foundation, no foundation, and you can use this as a very beautiful glow. And it&#8217;s one of those products that&#8217;s so multi-use. Also, it&#8217;s so nourishing and good for the lips, good for the skin, and it keeps you very hydrated.</p>



<p><strong>DUYGU: Yeah, I love the candy glaze. All the family, it&#8217;s amazing. And you know, now it&#8217;s like a gloss era for YSL Beauty. We are seeing so many forms of the gloss, and now we are at the launch of Loveshine Plumping Gloss. And how do you define a woman with a gloss and a woman without a gloss? Because I think it changes the attitude too much.</strong></p>



<p><strong>SAM:</strong> Yes, it is very different. I think that gloss, it also depends on what color you&#8217;re wearing under the gloss. If it&#8217;s clear or if it&#8217;s a light pink or a sheer tone, it feels very playful, it feels very fresh, very wearable, something that&#8217;s more comfortable. But also when you layer a gloss on top of, say, a very dark red lipstick or a very dark brown or berry lipstick, it feels much more seductive, much more sensual, very powerful, and it kind of creates an attitude, you know? So, I&#8217;m a big fan of both because I also love matte lipstick as well. So, being able to utilize both and kind of change your personality based on what lip you&#8217;re wearing is really fun. But I&#8217;m really into gloss right now because especially the Love Shine Plumping Gloss that&#8217;s very moisturizing, it&#8217;s very hydrating, it also comes in so many colors. ten different shades, so you can really kind of adapt the color to go with your personality.</p>



<p><strong>DUYGU: Yes, you can choose your personality of the day and you can choose your gloss.</strong></p>



<p><strong>SAM:</strong> Yes, exactly.</p>



<p><strong>DUYGU: It&#8217;s a playful game. And what is a crucial makeup step that you can, for example, suggest for every woman? Because I think now people really tend to do makeup and it&#8217;s really becoming big. But on the other hand, I can see it&#8217;s just a trend. They don&#8217;t know how to do it or,  there could be maybe one magical step that everyone could own.</strong></p>



<p><strong>SAM:</strong> I would say that, I mean I find that Arab women have such beautiful eyebrows and eyelashes and I think spending the most time on really utilizing the mascara to really separate the lashes and curl them and give them the most time. I always love enhancing someone&#8217;s best features and I&#8217;m always noticing with Arab models and Arab celebrities that the eyelashes, I&#8217;m like, oh my god, I&#8217;m so jealous. I want these eyelashes. I want these eyebrows. So really utilizing that.</p>



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<p><strong>DUYGU: We love the eyes.</strong></p>



<p><strong>SAM:</strong> Yes, I love the eyes. For sure. And also Arab women have such beautiful eyes to do strong eye makeup. So I think it&#8217;s all about enhancing the eyes. With eyeshadow, with mascara, with eyeliner.</p>



<p><strong>DUYGU: So today I did the right thing.</strong></p>



<p><strong>SAM:</strong> It&#8217;s beautiful. You have amazing eyelashes.</p>



<p><strong>DUYGU: Thank you.</strong></p>



<p><strong>SAM:</strong> And brows. </p>



<p><strong>DUYGU: Thank you so much. </strong></p>



<p><strong>DUYGU: What is the most attractive part of the YSL Beauty on your side?</strong></p>



<p><strong>SAM:</strong> I would say, the way that YSL Beauty is all about self-expression and how it&#8217;s about this attitude of being fearless and not being afraid to embrace whatever kind of beauty that you want to utilize, whether that&#8217;s very strong makeup or no-makeup makeup. I love that it&#8217;s really about everyone feeling the best that they can feel, but also with a boldness and a strength to the beauty.</p>



<p><strong>DUYGU: I think this is your power. Thank you so much.</strong></p>



<p><strong>SAM: </strong>Thank you so much. </p>


attitude of being fearless w/ Sam Visser


<h2 class="wp-block-heading">It is beauty at its most natural, an area where imperfections and perfection are in balance. Skin is not just a reflection of appearance; it is an indicator of mood, lifestyle and self-care. This is exactly what makes Helin Kandemir&#8217;s light so natural: staying as she is. The time she spares for herself despite her busy schedule, her approach to her skin and Estée Lauder&#8217;s Advanced Night Repair Serum, which is indispensable for her night care ritual, are just a few of the secrets of Helin&#8217;s radiance.</h2>



<p><strong>What does beauty mean to you?<br></strong>Imperfect and perfect.</p>



<p><strong>What is the key to looking beautiful?<br></strong>Being and staying yourself, clean healthy skin, healthy hair, good smell.</p>



<p><strong>Do you have more time for yourself at night?<br></strong>Every time I take time for myself at night is like a reset for the day. Even after the busiest, most intense workouts, I always give myself and my body a break.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1365" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-1024x1365.jpg" alt="" class="wp-image-67275" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-1024x1365.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-360x480.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-680x907.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-1152x1536.jpg 1152w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-1536x2048.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-16x21.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-1200x1600.jpg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0133-scaled.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1365" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-1024x1365.jpg" alt="" class="wp-image-67276" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-1024x1365.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-360x480.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-680x907.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-1152x1536.jpg 1152w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-1536x2048.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-16x21.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-1200x1600.jpg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0254-scaled.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<p><strong>Why is skincare important for you?<br></strong>I care about preventing the damage of intense set makeup and all stress factors. I reward my skin for accompanying me through all this chaos.</p>



<p><strong>What is a must for your skincare routine?<br></strong>Cleansing and moisturizing.</p>



<p><strong>What makes a product indispensable for you?<br></strong>I am very good with all skincare products that make me feel moisturized. But the products that I feel my skin accepts quickly when I apply them are more frequent in my routines.</p>



<p><strong>Bright and natural makeup? Or bold and striking?<br></strong>Bright and natural makeup.</p>



<p><strong>You can only take 3 skincare products with you on vacation, what would they be?<br></strong>Facial cleanser, moisturizer and sunscreen.</p>



<p><strong>Best skincare advice you&#8217;ve ever received?<br></strong>Don&#8217;t play with natural selection, just help it.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1365" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-1024x1365.jpg" alt="" class="wp-image-67277" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-1024x1365.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-360x480.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-680x907.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-1152x1536.jpg 1152w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-1536x2048.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-16x21.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-1200x1600.jpg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0216-scaled.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<p><strong>What is the step you never skip in your night care routine?<br></strong>Cleansing.</p>



<p><strong>What do you find relaxing for yourself at the end of a busy day?<br></strong>Coming home in the evening after a busy day, taking a nice shower, having a facial, lighting a candle, listening to music and reading. These things are in my life almost every day of the week.</p>



<p><strong>Is it harder to be yourself or to stay yourself?<br></strong>In this crowd where almost everyone needs to be pleased, I find it very difficult to even make the decision to be yourself. It is hard to start something, but it has always been easier for me to stay with it after starting it.<br>That&#8217;s why I say “making that decision” first.</p>



<p><strong>Tell us about the last dream you remember.<br></strong>I have very dystopian dreams and I have a hard time remembering them, but the last one I remember was about my work.</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Talent </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> </span>Helin Kandemir</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Creative Direction </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> Duygu Bengi</span></p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Direction by </span></em></em></em> Yağız Yeşilkaya</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Photographed by</span></em></em></em> Burcu Karademir</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Styling </span></em></em></em>Birce Naz Köş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up by</span></em></em></em> Zeynep Dombaycıoğlu</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair  by</span></em></em></em> Mustafa Akgül</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">DoP</span></em></em></em>  Kemal Çetinkaya</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Gaffer</span></em></em></em> Okan Ataş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Production by </span></em></em></em> BI Creative</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Head of Production </span></em></em></em> Yağmur Yıldız</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Assisted by </span></em></em></em> Ali Aydın Ustaoğlu⁠</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Lighting Team</span></em></em></em> Ali Şimşek</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Photo Assistant</span></em></em></em> Furkan Irmak</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair Assistant</span></em></em></em> Enes Sakızcı</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up Assistant</span></em></em></em> Valbona Şaban</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Camera Assistant</span></em></em></em> Furkan Kahraman, Alican Alperen Bulut</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Styling Assistant</span></em></em></em> Berfu Karakayalı</p>


Bed Time Secrets w/ Helin Kandemir


<h2 class="wp-block-heading">Beauty is not limited to appearance; it is about feeling good about yourself and seeing your inner peace every time you look in the mirror. For Özge Yağız, beauty is about revealing her best self while preserving naturalness. Even in her busy schedule, it is also a ritual for her to pay special attention to skin care with the responsibility of her profession. So, what are the secrets behind her flawless skin and radiant beauty? Estée Lauder&#8217;s Advanced Night Repair Serum with its formula containing seven effects in a single drop and a few minutes to herself in her busy schedule.</h2>



<p><strong>What does beauty mean to you?<br></strong>Being well-groomed and revealing naturalness in a more pleasing way.</p>



<p><strong>What is the key to looking beautiful?<br></strong>Healthy and vibrant skin.</p>



<p><strong>Do you have more time for yourself at night?<br></strong>I can&#8217;t say more, but I am one of those who can spare time even for 10 minutes.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1365" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-1024x1365.jpg" alt="" class="wp-image-67280" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-1024x1365.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-360x480.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-680x907.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-1152x1536.jpg 1152w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-1536x2048.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-16x21.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-1200x1600.jpg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0579-scaled.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
</div>



<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1365" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-1024x1365.jpg" alt="" class="wp-image-67281" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-1024x1365.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-360x480.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-680x907.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-1152x1536.jpg 1152w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-1536x2048.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-16x21.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-1200x1600.jpg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0611-scaled.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<p><strong>Why is skin care important for you?<br></strong>First of all, skin care is one of the most important things for me to feel good in the mirror. I also see it as a responsibility of my profession.</p>



<p><strong>What is the essential of your skin care routine?<br></strong>Clay masks.</p>



<p><strong>What makes a product indispensable for you?<br></strong>I trust its quality.</p>



<p><strong>Bright and natural makeup? Or bold and striking?<br></strong>Bright and natural makeup.</p>



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<div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1365" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-1024x1365.jpg" alt="" class="wp-image-67284" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-1024x1365.jpg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-360x480.jpg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-680x907.jpg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-1152x1536.jpg 1152w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-1536x2048.jpg 1536w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-16x21.jpg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-1200x1600.jpg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/E_0671-scaled.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<p><strong>You can only take 3 skin care products with you on vacation, what would they be?<br></strong>Toner, moisturizer, under eye cream.</p>



<p><strong>Best skincare advice you&#8217;ve ever received?<br></strong>Never sleep with your makeup on!</p>



<p><strong>What is the step you never skip in your night care routine?<br></strong>Using moisturizing cream.</p>



<p><strong>What relaxes you at the end of a busy day?<br></strong>A warm shower is always my priority.</p>



<p><strong>Is it harder to be yourself or to stay yourself?<br></strong>Neither is difficult for me.</p>



<p><strong>Tell us about the last dream you remember.<br></strong>I wish I could remember my dreams. </p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Talent </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> </span>Özge Yağız</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Creative Direction </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> Duygu Bengi</span></p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Direction by </span></em></em></em> Yağız Yeşilkaya</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Photographed by</span></em></em></em> Burcu Karademir</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Styling </span></em></em></em>Birce Naz Köş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up by</span></em></em></em> Zeynep Dombaycıoğlu</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair  by</span></em></em></em> Mustafa Akgül</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">DoP</span></em></em></em>  Kemal Çetinkaya</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Gaffer</span></em></em></em> Okan Ataş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Production by </span></em></em></em> BI Creative</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Head of Production </span></em></em></em> Yağmur Yıldız</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Assisted by </span></em></em></em> Ali Aydın Ustaoğlu⁠</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Lighting Team</span></em></em></em> Ali Şimşek</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Photo Assistant</span></em></em></em> Furkan Irmak</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair Assistant</span></em></em></em> Enes Sakızcı</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up Assistant</span></em></em></em> Valbona Şaban</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Camera Assistant</span></em></em></em> Furkan Kahraman, Alican Alperen Bulut</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Styling Assistant</span></em></em></em> Berfu Karakayalı</p>


Bed Time Secrets w/ Özge Yağız


<h2 class="wp-block-heading">How do you define radiance? A smile, a little self-confidence, but first a confident skin. Our skin is the fundamental element that carries us beyond all beauty norms and makes us who we are. It is also the key to loving yourself and treating yourself well. When we put all these things together, Aslı Sümen&#8217;s timeless beauty is more on our radar. To get the secrets of Aslı&#8217;s radiant look; we accompany her night care routine. One of the biggest supporters behind her timeless beauty is undoubtedly Estée Lauder Advanced Night Repair serum. With its formula that works overnight; it is the key to seven effective treatments that work for you all night. What else could a woman want? But we have a few more tips from Aslı.</h2>



<p><strong>What does beauty mean to you?</strong></p>



<p>I believe that beauty is very much connected to one&#8217;s character and behavior. A person&#8217;s energy and sincerity can be much more impressive than their appearance.</p>



<p><strong>What is the key to looking beautiful?</strong></p>



<p> I think blush! (Laughs) But really, healthy and glowing skin, rosy cheeks and a big smile!</p>



<p><strong>Are you one of those who can spend more time for yourself at night?</strong></p>



<p>I definitely am. In high school I used to study for exams at night, and now I do most of my work at night. I&#8217;ve never been an early riser. I feel much more productive at night, when everyone is asleep and it&#8217;s quiet.</p>



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<p><strong>Why is skin care important for you?</strong></p>



<p>Although my skin is not genetically very problematic, I only realized its value when it deteriorated due to weather and water changes. That&#8217;s when I realized how important it is to listen to how my skin feels and give it the care it needs. Also, I have very dry skin and I often wear makeup for my job, which can dry it out even more. So skincare is not a luxury for me, it&#8217;s a necessity!</p>



<p><strong>What is a must for your skin care routine?</strong></p>



<p>The essentials of my skincare routine are definitely an oil-based makeup remover and Estée Lauder Bounce Cream. You can&#8217;t start skincare without removing makeup completely.</p>



<p><strong>What makes a product indispensable for you?</strong></p>



<p>What makes a product indispensable for me is that it is soft in texture and does not irritate my skin. If it harmonizes with my skin, I start to reach for that product. The smell is also very important! If it has a clean, fresh scent, it&#8217;s a step ahead for me.</p>



<p><strong>Bright and natural makeup? Or bold and eye-catching?</strong></p>



<p> Bright and natural. I think this is the makeup style that suits my facial features the best. Very bold eye makeup doesn&#8217;t suit me, so I prefer fresh and shimmery looks.</p>



<p><strong>You can only take 3 skin care products with you on vacation, what would they be?</strong></p>



<p>An oil-based makeup remover, Estée Lauder Revitalizing Supreme+ Night Power Bounce Creme and Advanced Night Repair Serum.</p>



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<p><strong>Best skincare advice you&#8217;ve ever received?</strong></p>



<p> Instead of using a product because it is trendy, it is important to know your own skin first and choose products that are really good for it. Not every product is good for every skin. And moisture, moisture, moisture! Moisture is everything.</p>



<p><strong>What is the step you never skip in your night care routine?</strong></p>



<p>The step I never skip in my night care routine is definitely cleansing my skin. Makeup or not, it is essential for me to get rid of the dirt of the day. Then I definitely apply Estée Lauder Advanced Night Repair serum especially on my cheek area because it helps to minimize my pores.</p>



<p><strong>What relaxes you at the end of a busy day?</strong></p>



<p>Drinking tea and chatting with Chris.</p>



<p><strong>Is it harder to be yourself or to stay yourself?</strong></p>



<p>Honestly, I&#8217;ve never tried to stay myself because I&#8217;ve always been myself. I don&#8217;t know how to be any other way. Living with my own truths gives me peace and I&#8217;m very happy with that.</p>



<p><strong>Tell us about the last dream you remember.</strong></p>



<p>Recently, I had a dream that a ship was splitting in two with a very dear friend of mine. When I woke up, I looked at the dream interpretation and it showed that the plans made for business life would be finalized! I am in a process of establishing my own brand, so I was very happy to read this interpretation.</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Talent </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> </span>Aslı Sümen</p>



<p class="has-text-align-right"><span style="text-align: right;"><span class="font-snell">Creative Direction </span></span><span style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"> Duygu Bengi</span></p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Direction by </span></em></em></em> Yağız Yeşilkaya</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Photographed by</span></em></em></em> Burcu Karademir</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Styling </span></em></em></em>Birce Naz Köş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up by</span></em></em></em> Zeynep Dombaycıoğlu</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair  by</span></em></em></em> Mustafa Akgül</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">DoP</span></em></em></em>  Kemal Çetinkaya</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Gaffer</span></em></em></em> Okan Ataş</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Creative Production by </span></em></em></em> BI Creative</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Head of Production </span></em></em></em> Yağmur Yıldız</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Assisted by </span></em></em></em> Ali Aydın Ustaoğlu⁠</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Lighting Team</span></em></em></em> Ali Şimşek</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Photo Assistant</span></em></em></em> Furkan Irmak</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Hair Assistant</span></em></em></em> Enes Sakızcı</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Make Up Assistant</span></em></em></em> Valbona Şaban</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Camera Assistant</span></em></em></em> Furkan Kahraman, Alican Alperen Bulut</p>



<p class="has-text-align-right"><em><em><em><span class="font-snell">Styling Assistant</span></em></em></em> Berfu Karakayalı</p>


Bed Time Secrets w/ Aslı Sümen


<h2 class="wp-block-heading">Movement, speed and multiculturalism. These are more than just a few words to describe Çağan &#8211; THEFVCKISBACK. The motivation that sparked the first fuse of a collaboration or the common motivations that bring an artist and a brand together. Either way you look at it, Çağan crosses paths with us as he builds his own visual universe between the flight hours connecting one city to another. We are in a world that reminds us that movement is not only a physical but also an emotional reflex. Being free and original is essential here. In his life split between Istanbul and Paris, Çağan focuses not on fixed titles, but on rhythm, sincerity and the instinct to produce. His latest installation, inspired by Nike Air Max DN8, is not just a sneaker narrative; it is about escape routes, internet subcultures and the inner rooms we take refuge in when the world gets too much. In the midst of all this narrative-amidst glowing screens, tangled cables and hooded alter-egos-we talked to him about memory, identity and the art of staying in motion.</h2>



<p><strong>DUYGU</strong> Let&#8217;s start from the beginning, can you tell us about the turning points that led you to where you are now?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK&nbsp;</strong>THEFVCKISBACK My father&#8217;s sudden decision to migrate to France in the early 2000s. This is the EN. After that &#8211; between two cultures and long roads, separations and new acquaintances, the rewriting of my destiny. The redistribution of the cards.</p>



<p><strong>DUYGU&nbsp;</strong>You are on an intercultural journey between Istanbul and Paris, how does this affect your production process?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;Long and ever renewing perspectives. Understanding the foundations of my own culture. &#8211; For this it is very useful to get away. &#8211; Then, the unreachable distance of the horizon. Developing my Cultural Sensitivity and Understanding in a life lived on a bridge. Through direct experience, to become deeply aware of cultural differences and similarities, to reduce my prejudices, to see the story more broadly and from a distance, and to exercise empathy.</p>



<p>Intercultural dialogues &#8211; collaborations I gained while living in different nations. Joint projects, exhibitions or performances here and there, deepening cultural understanding and as a result more universal and meaningful works, joint projects.</p>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>&#8220;For me, the creative process is not a finished point; it&#8217;s a constant quest.&#8221;</p>
</blockquote>



<p><strong>DUYGU&nbsp;</strong>How does “Freedom of Endless Escapes” resonate in your world?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;I can describe it under several headings; most importantly, the desire to be free from limitations and restrictions and the state of being in constant change and flow. Self-discovery and the search for existential freedom, which is the greatest art… I don&#8217;t want to escape the limits of artistic expression by constantly experimenting with different styles and techniques in my own, pure-art. My desire to be true to myself, to my needs, and not to what the market, the world, wants. For me, the process of creation is not a completed point, not a finished project, but a constant search. T E S T I N G 24/7. To finish, I would say that the boundlessness of my creative drive and curiosity is a search for different forms of expression.</p>



<p><strong>DUYGU</strong>&nbsp;Can you tell us about this installation inspired by the spirit of Nike Air Max DN8? What kind of a dream did it come up with and how did it become a reality?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;The environment I wanted to create in the installation is the place where I felt the best in the world, my teenage room, where I spent long nights by myself, where I felt very lonely and at the same time I didn&#8217;t feel like I belonged. That&#8217;s when I started everything. The years when the internet was more fun and creative. My world before Instagram.</p>



<p>I have two assistants who accompany me at the beginning of the installation, they are my alter-ego. They sit at the table and look at the screen with their black hoodies and produce something without caring about the world around them. They produce and produce. They produce not to finish but to produce. My aim here is that my visual world, the photographs and writings that saved me, are a reflection of my mixed media works that I will develop later. Cables tangled around my feet, open screens, a black hoodie.</p>



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<p><strong>DUYGU&nbsp;</strong>Movement, transformation and experimentation are at the center of DN8, how do these concepts translate into your personal reality?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;My life is like DN8, it&#8217;s that mobile and fast. Today it&#8217;s Istanbul, yesterday Dubai, next week Tokyo and Taipei. I am inspired by movement and action, experimentation and learning, stimulation. I walk and exist with it. I am one of those who learn on the road. I improve myself by renewing myself, I break a very good job for no reason. I start again, I look at it from a different angle. I will learn again and do better. I am very impatient, but I train myself in production and experimental processes.</p>



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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1280" src="https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1-1024x1280.jpeg" alt="" class="wp-image-67230" srcset="https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1-1024x1280.jpeg 1024w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1-360x450.jpeg 360w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1-680x850.jpeg 680w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1-1229x1536.jpeg 1229w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1-16x20.jpeg 16w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1-1200x1500.jpeg 1200w, https://cms.basedistanbul.com/wp-content/uploads/2025/05/WhatsApp-Image-2025-05-13-at-12.07.50-1.jpeg 1280w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>
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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>&#8220;My life is just as dynamic and fast as DN8. Istanbul today, Dubai yesterday, Tokyo next week… I am inspired by movement, experimentation, learning, stimulation.&#8221;</p>
</blockquote>



<p><strong>DUYGU&nbsp;</strong>What inspires you the most in Istanbul?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;There are so many elements, events, subjects, stories and histories that inspire me here; I think I will need a few more lives to do what I want here.</p>



<p>The mystical atmosphere of Istanbul, and the rhythm of its daily life, the fastest! The irrationality, emotionality and childish analysis of events of our culture. The texture of history, its combination and even contrast with the traces of the present &#8211; the human being.</p>



<p>I love this place so much and miss it when I am away.</p>



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<p><strong>DUYGU&nbsp;</strong>How do you choose the subjects of your photographs?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;Firstly personal interest and passion, secondly exploration and experimentation and of course people. Since I first started photography, my focus has always been on people and subcultures. It was not a conscious choice. Underground clubs, sex workers, gender identity confusion and I found myself through photography and the people I met through it. I am a curious and passionate person. You should also ask yourself questions, how can I photograph this or that subject from different angles or differently, how can I tell this story in my own way? What emotions does this subject evoke in me? How does it make me feel?</p>



<p><strong>DUYGU&nbsp;</strong>The most important element that distinguishes photography from other art disciplines for you?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;Maybe there is a direct connection to reality and life, to human beings (from my point of view). Then the experimental spaces that digital or analog photography gives. The instantaneity of photography. The ability to stop time wherever I want and to bend reality.</p>



<p>Another important detail is the speed of production, I can&#8217;t imagine myself working on a painting for 6 months.&nbsp;</p>



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<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p>&#8220;The most important thing is self-confidence and self-acceptance. I believe that the biggest enemy of the artist is himself. Himself and his self-doubts. Being able to overcome this is a relief, being able to control this gives strength. And being able to be satisfied is necessary for authenticity.&#8221;</p>
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<p><strong>DUYGU&nbsp;</strong>How do you define being original?</p>



<p><strong>Çağan &#8211; THEFVCKISBACK</strong>&nbsp;Originality is not a static state. It is a living thing. The artist must be open to constantly trying new things, learning and improving himself/herself. And he/she has to work hard! Most importantly self-confidence and self-acceptance. I believe that the artist&#8217;s biggest enemy is himself. Himself and his self-doubts. Being able to overcome this is a relief, being able to control it gives strength. And being able to be satisfied is necessary for authenticity. An unsatisfied art, like a morsel swallowed without chewing, gives no pleasure. It doesn&#8217;t cut. I can&#8217;t leave the table hungry.</p>



<p>The artist needs a unique identity and recognition, and I am in favor of finding it spontaneously without forcing it. Looking for “inspiration” by scrolling on the screen is self-deception. It is necessary to act with emotions as they come from within.</p>



<p class="has-text-align-right"><em style="font-size: revert; text-align: right; color: initial; font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, &quot;Helvetica Neue&quot;, sans-serif;"><em><em><span class="font-snell">Photographed by</span></em></em></em> Emirkan Cörüt</p>


Running from Everywhere but Myself w/ Çağan-THEFVKISBACK


<h2 class="wp-block-heading">Not every festival is designed to pulse through a city’s memory. But as Sónar Istanbul prepares to mark its ninth year, it does so not with a look back—but with a forward gaze sharpened by sound. From 9 to 10 May, the festival returns to Zorlu PSM, reaffirming its place as one of the most sophisticated gatherings of electronic music and digital culture in the region.</h2>



<p>This year’s program is ambitious. The kind of ambitious that pairs Jamie xx with The Chemical Brothers on the same night. The kind that brings Richie Hawtin’s modular techno experimentations to a crowd ready to be reconfigured by rhythm. The kind that doesn’t just stack a lineup, but curates a cultural moment.</p>



<p>Born in Barcelona, Sónar has always been about more than just music. In Istanbul, it’s become a hybrid platform where live performance, visual storytelling, and critical discourse exist in tandem. Across its nine editions at Zorlu PSM, Sónar Istanbul has welcomed nearly 200 artists, reaching over 50,000 attendees—not with spectacle, but with vision.</p>



<p>The 2025 program continues this path. Jamie xx will perform in Turkey for the first time, bringing his signature blend of minimal melancholy and global pulse. The Chemical Brothers—who practically wrote the book on arena-scale dance euphoria—return with a DJ set that promises both nostalgia and disruption. Richie Hawtin arrives with DEX EFX X0X, a live act that feels more like algorithmic architecture than traditional performance.</p>



<p>While the international names are magnetic, Sónar Istanbul thrives on equilibrium. Local acts like BASHKKA, Venus Exotica, Serenay Alkan, and Evrim de Evrim b2b Ece Özel don’t just fill the schedule—they define its edge. These are the artists building Turkey’s contemporary sound culture in real time, shaping its future one BPM at a time.</p>



<p>Global innovators like ¥ØU$UK€ ¥UK1MAT$U, Marie Davidson, and Modeselektor’s DJ set inject even more velocity into the weekend. Meanwhile, the ambient counterpoints—Grand River &amp; Abul Mogard’s transcendental live set, Jersey’s textural performances—offer meditative reprieve.</p>



<p>Sónar is as much about digital imagination as it is about basslines. Under the +D banner, this year’s festival includes a 24-meter SonarScreen that transforms into a living canvas for digital art. Installations by Marshmallow Laser Feast and open call works create tactile experiences where code meets emotion. Panels, labs, and workshops activate another register: thinking as performance.</p>



<p>In Istanbul, electronic music has evolved from a subcultural impulse into a language of cultural critique. Audiences are listening not just for the drop—but for the decisions behind it. Sónar Istanbul has become a mirror to this shift, reflecting a scene that is less interested in genre and more attuned to intentionality.</p>



<p>As Levent Dokuzer, Deputy General Manager of Zorlu PSM, puts it: “Sónar Istanbul takes club culture and refines it. It turns music into a space for feeling—and thinking.”</p>



<p>There are festivals that follow a formula. Then there’s Sónar Istanbul—where audio becomes architecture, and where every set is a signal.</p>


A Frequency Beyond Time: Sónar Istanbul 2025


<h2 class="wp-block-heading">Nike transformed the jet hangars of Atatürk Airport into a temporary release zone—somewhere between the city’s collective memory and its relentless desire to shape what comes next. The event? “IST Powered by 8” — a cultural night built around the launch of Nike’s latest Air Max DN8 silhouette. A collision of city, youth, memory, and imagination, the experience brought together music, contemporary art, and street culture through the lens of Nike’s forward-looking vision.</h2>



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<p>Instead of hosting a conventional launch, Nike handed the keys over to Istanbul’s creative underground. The result was a sensory experience shaped not just by product innovation, but by the bodies, minds, and gestures of artists who understand how culture truly moves. Setting the rhythm of the night were Avangart Tabldot and Doruk, whose live sets merged experimental electronics with warm, nostalgic frequencies. Concepts like time, space, and cultural belonging were reimagined through sound, light, object, and motion. The fluidity of Nike’s “Dynamic Air” technology echoed throughout the event’s design.</p>



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<p>Baco Studio (Oğuzcan Pelit) presented <em>Sanayi Güzeli</em>—a reworked Tofaş Şahin—not as a retro fetish, but as a canvas of industrial identity. Painted with tradesman decals and street slogans, the car became more than a sculpture; a rolling archive that translated the encoded aesthetic of the 1990s into a new visual language.</p>



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<p>Tchane Okuyan’s <em>The Freedom of Infinite Escapes</em> reversed the traditional relationship between viewer and artwork. Producing portraits of attendees in real-time, the artist transformed the space into a living archive—freezing the moment not in an image, but in a constantly evolving memory. The process became a performance visualizing both personal escape and collective memory.</p>



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<p>This wasn’t quite an exhibition or a concert—it was a cultural convergence, moved by motion itself. With its new “Dynamic Air” system—two Air units and eight internal tubes—the Air Max DN8 became both metaphor and mechanism. Just as the sneaker distributes pressure in a continuous flow across the foot, the night dissolved boundaries between disciplines, spaces, and identities in favor of a shared momentum. Nike didn’t just highlight subculture—it let it take the wheel.</p>



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<p>When movement becomes message, memory becomes artifact. And that’s when a sneaker launch becomes something else entirely.</p>


NIKE IST Powered by 8: A Night of Movement, Memory, and the Mechanics of Subculture

innermost humanity


<h2 class="wp-block-heading">CHANEL&#8217;s Cruise 2025/26 collection casts its gaze across the waters of Lake Como, finding inspiration in the sunlit corridors and cinematic history of the Villa d’Este. Nestled among magnolias and marble staircases, this Renaissance-era palace becomes the collection’s emotional anchor: a symbol of escape, beauty, and the quiet luxury of dressing without rush.</h2>



<p>From the very first look, the CHANEL Creation Studio delivers a sense of leisurely sophistication. Short flounced taffeta ball gowns in soft shades of peach, lake blue and pink evoke morning reflections on the water. These dreamy silhouettes are complemented by ochre- and terracotta-hued tweeds that mirror the villa&#8217;s sun-washed tones.</p>



<p>There is movement in the garments that feels unforced but deliberate. Sequinned evening pyjamas, glittering black blouses paired with flared trousers, and lamé jumpsuits signal a shift toward dance-inspired sensuality. Whether through a cape trailing behind or a sleeve glinting with rhinestones, the CHANEL woman here is constantly in motion—confident, playful, and utterly poised.</p>



<p>In line with the Cruise tradition, nautical references reappear with white pea coats, striped jerseys, and relaxed trousers in strawberry ice cream shades. Accessories act like souvenirs from a glamorous stay: oversized sunglasses, silk foulards tied just so, and patent leather mules that transition from terrace to twilight.</p>



<p>But it is the floral language of the Villa’s gardens that lends the collection its poetic thread. Lacework mirrors the natural curves of camellias and wisteria, while chiffon petals bloom on suits and skirt sets. These quiet details bloom softly within a collection otherwise anchored in architectural elegance.</p>



<p>If past CHANEL Cruise collections flirted with wanderlust, this one settles into it. There is no rush to leave, no urgent itinerary. Just the pleasure of dressing for the beauty of the moment, in a place where time slows, and glamour lingers like the light off the lake.</p>



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<p></p>


CHANEL Cruise 2025/26: Ode to Italian Glamour


<h2 class="wp-block-heading">There’s a beat pulsing through Cape Town, louder than the city’s bustling streets—a rhythm steeped in history, born from the townships, and echoing through centuries. Some stories are carved into walls; others navigate the world like unspoken prayers. Within the historic Observatory Methodist Church, our eyes cross with Carl van der Linde, a quiet observer and a loud storyteller. Amidst the harmonious rhythm of SboNdaba Dance,&nbsp;Carl’s lens seizes confessions—rebellious, fleeting, and utterly human.</h2>



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<p>Carl’s shutter clicks as the tangible and intangible meet—a dance of freedom, spontaneity, and the dynamism of life. His photographs transform fleeting moments into visual threads that connect lives, stories, and identities. “I snapped a picture, minding my own business, when I heard music coming from its hallowed doors. I went in, sat down, and watched the dancers—and the rest is history,” Carl muses. What began as a chance encounter became a serendipitous calling, drawing him into a shared rhythm that transcends words.</p>



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<p>His mission is to take from life—to capture its moments, feel its breaths, hear its silences. Carl calls photography a statement, but it feels more like a question. A manifesto that pries open the cracks where identity, tradition, and modernity collide. Movement becomes defiance, and the mundane transforms into poetry. “Being a photographer means borrowing moments from strangers,” he reflects, but perhaps it’s more than that. It’s the weight of carrying someone else’s truth, raw and unfiltered, and turning it into a shared reflection.</p>



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<p>What does it mean to move as one, to transform struggle into grace and grace into strength? To inhabit a rhythm larger than yourself, yet carry your individual story within it? As Carl’s lens frames these moments, it captures not just the dancers but the essence of &#8220;us&#8221;. The rhythm spirals through thought and form, asking the eternal question: where do we belong? In these images, we don’t just see the dancers—we see the untold poetries within ourselves, waiting to be heard.</p>


Echoing Through Centuries w/ Carl van der Linde


<h2 class="wp-block-heading">In a dialogue stretched between continents, Les Benjamins and Futura meet not through nostalgia, but through a shared instinct: that tradition and rebellion are two sides of the same gesture. Istanbul’s hand-crafted İznik tiles and New York’s aerosol abstraction are not opposites — they are part of the same restless search for meaning across surface and form.</h2>



<p>At the heart of the collaboration is an idea of movement — cultural, artistic, emotional. Founded by Bünyamin Aydın, Les Benjamins has long been a platform where East and West are not blended but allowed to coexist, where memory is treated as material. With its Japan Project laying the groundwork, the brand now opens a new chapter with one of graffiti’s most iconic pioneers.</p>



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<p>The limited-edition collection — featuring apparel and exclusive skateboards — weaves İznik’s historic geometry through Futura’s kinetic lines. The motifs aren’t preserved under glass; they are pulled onto bodies in motion, into streets, into daily life. Past and present collapse into something textured, urgent, alive.</p>



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<p>The collaboration will debut at BRED Abu Dhabi, a five-day convergence of music, fashion, art, and street food, where Les Benjamins and Futura will host book signing events, inviting audiences not just to consume, but to encounter.<br>It’s a natural setting — a living, breathing space where global culture isn’t theorized, it’s felt.</p>



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<p>For Futura — a name inseparable from the evolution of contemporary graffiti and abstraction — this project is another extension of a lifelong practice: pushing visual language into new territories without ever abandoning instinct. For Les Benjamins, it’s another testament to a philosophy that refuses to separate craft from conversation.</p>



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<p>At a moment when cultural exchange is often reduced to buzzwords, Les Benjamins and Futura remind us: real dialogue is messy, layered, and alive — and it moves through every thread, every line, every surface we touch.</p>



<p>The collection is available to shop at BRED Abu Dhabi and online store.</p>



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