50 Years with Suede!

Time passes but some things never change! It may sound a bit cliché but there is a pair of sneakers that has turned its 50-year popularity into an icon. It transferred from basketball to breakdancing and has been a part of the wardrobe of fashion enthusiasts for decades. Yes, it’s Puma Suede.

It was manufactured in 1968 for the first time and became a huge hit in the U.S. On October 16, 1968, American athlete Tommie Smith was wearing these sneakers when he broke the world record for 200 meters at the Summer Olympics in Mexico City and when he received his award. Because for Tommie, those sneakers were as powerful, humble and dark as he was. This bearing could not have been ignored by the sub-cultures of New York. That is how Suede found itself a place in street style – with breakdancing!

Carving itself a place in the sports scene, Suede emphasizes concepts of self-expression, individualism and freedom.

Favored by B-boys for its style first and its function later, the sneakers made it to the list of Walt Frazier. Of course, this culture evolving around Suede also attracted fashion enthusiasts and us!

After 50 years, Puma Suede is returning to the streets with a brand-new face – Gökhan Özoğuz!