Based Istanbul TV: Collars vs Colors – Yasemin Ögün

I think authenticity is staying true to your own identity…
I have always thought that the best way to express myself is through clothing. One day the idea of creating a brand where I could share my style and vision was born. I turned this passion into a tool to tell my own story.
Creating a brand is something that requires both risk and courage; it has many challenges. But being a brand requires constant innovation and survival with the effort to keep yourself up to date. This is possible by constantly learning, improving yourself and staying dynamic.
In other words, I never try to apply the trend that does not fit my style. I achieve originality independently from trends, by adding something of myself and adding that special touch to my collections.

From Based Istanbul N°44 – Confessions Issue. “World is basically a “dynamic” mess of jiggling things. You need to confess your messy parts first.” Buy your copy now!

Creative Direction and Interview by Duygu Bengi

Fashion Direction by Burak Sanuk

Videography by Umutcan Öncü

Fashion Editor Birce Naz Köş, Murat Şentürk

Hair by Mustafa Akgül

Make Up by Zeynep Dombaycıoğlu

Creative Team Belgin Demirhan, Melike Duman, Tunga Yankı Tan, Umutcan Öncü

Photogtaphy Assistant Furkan Irmak

Styling Assistants Can Demirkıran, Melek Kaya, Zeynep Naz Gümrükçü

Hair Team Enes Sakızcı, Yiğithan Yılmaz

Gaffer Ömer Rauf Aksoy

Gaffer Assistants Halil Demircan, Harun Ateş

Best Boy Taner Altundaş