Bvlgari “Aeterna” – Eternity, legacy and passion
The sun rises over Rome once again. The Eternal City, Sotirio Bulgari’s 140-year legacy and the infinite inspiration of Bvlgari, is with us with a new vision and an 11-piece collection.
As Bvlgari celebrates its 140th anniversary in splendour, the gems of the ‘Aeterna’ collection dazzle. Bvlgari expands the boundaries of creativity and craftsmanship, fuelled by its pioneering spirit. A magnificent expression of being bold and always sophisticated, in a carefully crafted collection of jewellery and watches.
Ever more daring and ever more sophisticated… A piece in the Aeterna collection catches our eye. The most precious piece ever made by the Roman Jewellery House, the Serpenti Aeterna. Seven drop-shaped diamonds with a total of 140 carats, one for each year of the brand’s history, and raw diamonds weighing more than 200 carats are carefully combined into a stunning composition. This extraordinary necklace, which took more than 2,400 hours to complete, not only symbolises eternity, but also the brand’s perpetual passion for self-transcendence. In the hands of Bvlgari, these stones, which have reached their perfect form over thousands of years, become precious pieces of eternity, proofs of the past and precursors of the future.
In the other pieces of the collection, the passion for eternity echoes in a glamorous way. Sophisticated designs of diamonds and sapphires, stunning platinum frames, lightness and softness from the gentle approach of haute couture pieces, captivating colour combinations and, of course, the love for Rome… Bvlgari’s passion for transformative and versatile jewellery speaks loudly in every piece of the collection.
A glorious collection needs a glorious opening. We’re at home, in Rome. We take our seats at the Terme di Diocleziano, which shares almost 2000 years of history with the collection. The splendour of an ancient Roman bath with a height of 22 metres and a collection of 500 pieces shining in this magnificent landscape… The story of Bvlgari is told through jewellery, watches, bags and perfumes made by Bvlgari. A 140-year adventure, a mesmerising atmosphere and a poetic presentation in every detail…
