The Canvas on Your Wrist: One Step Closer to Rijksmuseum!

Displaying over 8,000 artworks and historical artifacts, the iconic Rijksmuseum in the Netherlands has become a symbol of art and aesthetics. The museum recently embarked on a colorful collaboration with Swatch with a collection which will bring a new dimension to art designs. In this new journey of artistic inspiration, we both take one step closer to artworks and witness how modern trends interact with contemporary artworks. Brought alive with modern touches, the works set the background for three new canvases on your wrist while depicting globally-renowned museums

.Thanks to this new and creative collaboration, Swiss watch manufacturer Swatch will put three wristwatches from the collection at Rijksmuseum Shop. The F/W “Worldhood” collection will meet art and watchmaking enthusiasts as the second phase of the collection in October. It makes us even more excited for the other anxiously-awaited pieces of the collection.