Silver and chrome? I think you meant Yvmin.
In the bustling world of contemporary fashion where uniqueness and creativity is constantly evolving with emerging ideas, we are met with yet another brand that blew our minds— the one and only Yvmin. Helmed by Xiaoyu Zhang and Zhang Jun, the brand captivated the attention of the global fashion scene with its audacious, out-of-the-box creations. Known initially for their quirky, odd objects that blurred the lines between contemporary art and accessory to fashionable prosthetics that makes out jaw drop… Yvmin is definitely a cult favorite turning adornment into a form of empowerment.
Yvmin’s journey began not with the delicate intricacies of conventional jewelry but with the creation of what could only be described as avant-garde oddities. These pieces, were as much about challenging perceptions as they were about adorning the body. And, while we are talking about adorning the body, we in fact mean it! The first thing that comes to mind when we think of Yvmin is their approach on prosthetics -we’ll get back to that later- and this fearless experimentation set Yvmin apart, positioning them not just as a jewelry brand but as a movement that questioned and redefined the very purpose of accessories.
Their early works could easily be mistaken for modern art installations, with their conceptual designs drawing comparisons to the work of avant-garde artists. Xiaoyu Zhang and Zhang Jun (founders) have always emphasized the importance of narrative in their designs, creating pieces that tell a story or evoke a specific emotion. This approach has resonated with a new generation of fashion enthusiasts who seek more than just aesthetic appeal—they crave meaning and connection. In the middle of the digital isolation and hate culture this truly is a standout approach.
Yvmin’s designs are a testament to the power of innovation and the importance of pushing the boundaries of what is possible in fashion. In a world where jewelry is often seen as merely decorative, Yvmin’s pieces stand out as symbols of strength, resilience, and the beauty of difference. In 2021 they first collaborated with the Chinese influencer/model Xiao Yang to showcase what they had in store by incorporating prosthetics into their jewelry. Truly breathtaking and extremely gorgeous.
Silver serves as the bread and butter of the brand, the playground that they build sand castles on. Of course, the same approach continues on here as well with a thong casted in silver, silver chains that wrap around the body like armor to delicate earrings that mimic the structure of the human ear and prosthetic breasts and many more shimmering oddities. This innovative approach has struck a chord on social media, where Yvmin’s creations have been celebrated for their originality and inclusivity.
What else to say, this is an innovative revolution finding a medium where art, fashion and medicine meets in the most eclectic way possible. Conventional notions of beauty and function fall before us, as Yvmin continues to reinvent and inspire the fashion world with making powerful, inclusive statements.