Tone Up
Power, change, and courage. These three words that your body and soul need the most tell the story of a magical transformation where two different souls come together.
Nike and Kısmet by Milka inspired by fitness and street style, make a permanent mark on your body. This change is focusing again on inspiring, moving, and energetic stories.
Nike’s inspiring stories and Kismet by Milka’s vision meet on a mutual path. In this point, the founder and creative director of Kısmet by Milka, Milka Karağaçlı, points out that fitness stands in the center of life, which belongs to an active life. The dynamic spirit of fitness is transformed into Kısmet by Milka’s modern and remarkable designs with brooches, pins, earrings, and necklaces featuring Nike’s iconic swoosh logo. For Milka, the main origin of inspiration for her designs is the boundaries that can only be determined by the person and that the collection can completely live in the moment and transform. Like the changing routine of a fitness workout, styling accessories with different styles is celebration of the moment.
Dedication, victory, enthusiasm, and disappointment are part of sports. In this spot, Nike and Kısmet by Milka are motivated by the sport. The actor Miro Gerede Erkaya, and Ayse Akbulut are the focus of the unisex accessories designed in the light of a project where the social aspect outweighs.
Life is a transformation by itself. It is a manifestation of a change whose boundaries can only determine by you.
Performed by Miro Gerede Erkaya
Creative Direction by Duygu Bengi
Photography by Zeynep Özkanca
Filmed by Korcan Söylemez
Fashion by Burak Sanuk
Head of Production Zeynep Aldemir
Art Direction by Ecem Tungaz
Content Editor Yağmur Yıldız
Hair by Mustafa Akgül
MUA Aslı Bilge
Fashion Team Murat Kıvık, Samiye Seda Korkmaz