It’s a fate or maybe a coincidence. I was trained as an architect, but after facing with its highs and lows I escaped the university
to try myself in something new. That’s how I came up with fashion design. I love the feeling of independence in the creative process. Nonetheless, my designing approach is still very close to the architectural methods. Despite the fact that fashion is more spontaneous, I like this combination of technical and creative, which clothing design gives me.
During creating the collection I always rely on my experience. And architectural education gave me a notion of working with shapes, lines and proportions. Garment construction is still very mathematical, it requires exact measurements, projection etc. So I can say it steeled me and made me more restrained, because I am very romantic person and sometimes it is difficult to concentrate. And architecture became my inner limiter as well as permanent source of inspiration.
Sensitive design with a strong personality.
Utmost femininity, uncompromising beauty and laser-cutting as the main designing method and creative tool.
I would make it more technical, almost futuristic as if it’s the clothes from 2055 with implementing of high technologies and the most recent scientific developments to make the clothes biodegradable, for example.
The main difference is the creative landscape. I believe that fashion is also a reflection of social, cultural and sometimes political situation and Ukraine is very different from the rest of the world in that sense. Recent political events changed the the way of thinking and consciousness of people, especially my generation and we realized our origin, that’s why we would like to be proud of our work and invest as many powers in it as possible. I also think that recent post-soviet “madness” brought the attention of the world to our country and it helped a lot of designers to gain the success.
Daily life – brushing, taking shower, laying in bed, on the beach, driving, cooking. I absorb audio-visual information, analyze it and then develop the collection concept. I consider the designer to be the filter.
Politics and its influence on the development of the country. I want to see Ukraine as a democratic country, where humanity is the biggest value.
For me the moment when the idea is born is very special and personal. Each collection is not only the collection of the clothes, it is a collection of my emotions, feelings and experiences. I as if open the casket, where all the treasures are hidden and then the collection becomes the way to feel this again.
I don’t like when people outside the fashion think, that fashion is not serious and it’s only about the clothes
My inner feeling of beauty and harmonized proportions.
Fashion is always a reflection of the culture, fashion is a part of culture and its creator in some sense. It was obvious in the past and I hope that one day we will back to the old-school fashion, when it was elitist and arty.
When I started to work with my sales agent Selene Collins and our amount of stockists tripled in a year. It was the time when we faced with many issues, including production, deliveries, etc. It required the whole restructure of our working process and I’m happy that we passed it with dignity.