A Statement Has Been Made! Gucci Cruise 2020

A world fullfilled with Alessandro Michele’s favorite eccentric items… Guests were invited to his favorite bookshop, Antica Libreria Cascianelli, which you’ll likely recognise from his Instagram stories. Guests were there given an antique book that contained the invite, along with a quote from historian and archaeologist Paul Veyne which said: “Only pagan antiquity awakened my desire, because it was the world of before, because it was an abolished world.” The quote appeared again later at the show venue on a giant banner.

Taking over the Capitoline Museum, the runway snaked through the various rooms of the museum among its artefacts.The guests were impressive as much as the show was expected names like Elton John, Harry Stylesand ASAP Rockywho were each handed torches upon arrival to shine on the runway models show setting as they pleased… Shadow puppets anyone…?

In a time where women rights are still being challenged everywhere from Northern Ireland to Alabama, Michele wanted to show his support with the Cruise collection. With jackets printed on them as 70s feminist slogan ‘MY BODY, MY CHOICE’, glittering ovaries stitched on to dresses, and the date abortion was legalised in Italy (22.05.1978) also featured, the designer aimed to spotlight the important pro-choice movement. And yes the Italian house has been funding gender equality worldwide via its Chime for Change programme since 2013.

Andy es we love a surprise! Steve Nicks and Harry Styles took the stage at the show’s afterparty and performed some of Nicks’ hits like “Stop Draggin’ My Heart Around” and Fleetwood Mac’s “Landslide”.