In the luxurious beauty world that I’m also a part of, creativity has always been key.
Today’s luxury consumers are people who crave originality and value their freedom.
The brands that spark imagination, touch people’s emotions, and build authentic connections are the ones shaping what luxury truly means today.
Because luxury isn’t just about beautiful products—it’s about creating a world of inspiration and desire.
For us, the foundation of everything is the core values and rich heritage of our brands. That’s what guides us.
Building on this foundation, we reinterpret timeless beauty through a modern lens and always keep innovation at the heart of what we do.
This allows us to create experiences that go beyond the present, combining products and technologies that feel truly ahead of their time.
At the end of the day, luxury isn’t just a product. It’s always an experience.
From Based Istanbul N°44 – Confessions Issue. “World is basically a “dynamic” mess of jiggling things. You need to confess your messy parts first.” Buy your copy now!
Creative Direction and Interview by Duygu Bengi
Fashion Direction by Burak Sanuk
Videography by Umutcan Öncü
Fashion Editor Birce Naz Köş, Murat Şentürk
Hair by Mustafa Akgül
Make Up by Zeynep Dombaycıoğlu
Creative Team Belgin Demirhan, Melike Duman, Tunga Yankı Tan, Umutcan Öncü
Photogtaphy Assistant Furkan Irmak
Styling Assistants Can Demirkıran, Melek Kaya, Zeynep Naz Gümrükçü
Hair Team Enes Sakızcı, Yiğithan Yılmaz
Gaffer Ömer Rauf Aksoy
Gaffer Assistants Halil Demircan, Harun Ateş
Best Boy Taner Altundaş