What gives you confidence in life? That glowing aura that comes from feeling your best self… Every version of you is an Idôle. Rushing through the city or slowing down for the night; every you. Unbounded and nonchalant, just like Istanbul; sweet as a brownie. It’s all about discovering yourself and reaching your truest potential; to live as a maverick. Embracing that Lancome Idôle persona.

We cross paths with Merve Abedan, an Idôle by design. As we are invited to live a day through her eyes we are reminded of the small pleasures in life that help us push through every obstacle that life shoves at our way. A touch of pink on your lips, a cup of coffee with a side of buttery croissant, making time yourself, loving yourself… Small things that make HUGE differences, that’s our search in life. Merve keeps her Lancome Lip Idôle Butterglow Lip Balm by her side, making sure she’s shining wherever she is.

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A creative collaboration with Lancome and Based Istanbul

Talent Merve Abedan

Creative Direction by Duygu Bengi

Fashion Editor Murat Şentürk

Filmed and Edited by Umutcan Öncü

Hair and Makeup by Furkan Yalçıner

Creative Production by BI Creative

Creative Team Belgin Demirhan, Gamze Okutucu Birce Naz Köş, Şevval Küçüktır, Tunga Yankı Tan

Hair and Makeup Assistant Zeynep Naz Akoğlan