BLUMARINE FW24 – LOVE IS IN THE AIR

Lovecore, heartcore, crushcore, or cupidcore, the appreciation or incorporation of the visual aspects of romance and affection. Think hearts, chocolates, pink, red, cherries, and flowers… BLUMARINE 

In the realm of Blumarine, Chiapponi embraces a laid-back approach to preserving the brand’s essence. The collection still exudes his signature romantic and feminine aesthetic through the use of gentle hues, delicate fabrics, and graceful silhouettes. A prime example is a matching pink ensemble crafted from a cozy knit, complemented by a fluffy ball collar and adorned with select floral patterns.

However, under the guidance of the new creative director, the brand’s Y2K-inspired fashion encounters a refined rhythm with more polished cuts. This can be seen in a fuzzy, long-sleeved yellow tube dress paired with cheetah-print leggings and sea-blue pumps, a white 3-D floral dress, or a shimmering blue romper. Throughout the collection, the designers present a controlled blend of color, prints, and textures, fearlessly revamping Blumarine’s Y2K core for a fresh perspective.