Zohaer Majhadi, Global PR Director. He is the one whose refined tastes compel him to follow through, who understands the true worth of time not just the easy pace of summer days, but in every fleeting moment.

A fragrance or smell that reminds you of summer?

My favorite fragrance is a perfume created by my friend Sanya. The perfume is inspired by Sanya’s childhood memories in Cyprus. It’s fresh, slightly spicy, and beautifully nostalgic. Every time I wear it, I feel connected to her story and the soulful place that inspired it.

What’s the name of your summer playlist?

My summer playlist definitely has to be romantic—I just love a romantic summer vibe. Right now, my favorite singer is Snoh Aalegra. I discovered her a bit late, but I’m completely obsessed. Her voice is so deep, soulful, and summery—it’s the perfect soundtrack for warm, slow days. Another artist I’ve been playing on repeat this summer is Omar Apollo. I also discovered him this year, and I’m honestly hooked on both his voice and his songs. Together, they set the mood for exactly the kind of dreamy, emotional summer I love.

Your perfect summer day?

My perfect summer day starts with waking up at sunrise—there’s something so peaceful about those early morning hours. I usually start with a meditation, then go for a walk or a run to get my body moving and my mind clear. I love spending the day outdoors, walking around, exploring new places, and discovering little gems in the city or nature. Lunch with a good friend is a must—something light, fresh, and shared over good conversation. If I can fit in a swim, that’s the dream. I always try to end the day early, with a quiet sunset and a nice dinner—ideally somewhere with a beautiful view.

I really value a healthy, mindful lifestyle. For me, summer isn’t about partying—it’s about presence, peace, and making the most of each moment. Quality over chaos, always.

Bodrum or Çeşme?

Bodrum. Always and forever.

Sunrise dip or happy hour?

Sunrise dip.

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