HOGAN SS’24 – Boho Chique 

Modern architecture, sharp and contemporary lines; In its new collection, Hogan brings together a new perspective on the past and present with familiar and yet innovative elements. The iconic codes and values of the maison are presented with a unique aesthetic.

Robust details and simple designs, a strong Feminine energy… The collection builds its aesthetic on timeless elegance and looking good effortlessly. Two-piece jogging suits, slim and stylish bomber jackets, suede suits and jumpsuits are adorned with the brand’s signature H logo and the “Hogan H-Stripe” sneaker reflects the brand’s signature in every piece from start to finish. Hogan aesthetics are completed with trousers and shorts combined with oversised jackets.

Androgynous silhouettes are embroidered on the street with a stylish touch. Adopting a relaxed, boho look, it builds the summer aesthetic on holiday walks and city streets. The collection’s colour palette in neutral tones emphasises subdued colours such as pastel blue and sage green, while at the same time offering a soft and warm line with touches of milk jam, chocolate and black. 

Gently shaped large leather bags and mini cross-body bags complement this aesthetic, while Hogan’s signature Hogan G-Bag is enriched with tones, stitching and fluid leather threads embroidered with the collection’s palette.