Les Benjamins Presented ‘Altaicana’ Collection at Dubai Fashion Week
Les Benjamins, the luxury fashion brand emerging from Istanbul—a city that bridges Eastern and Western cultures—unveiled its Fall/Winter 2025 “Altaicana” collection at Dubai Fashion Week. With designs that transcend borders and a fashion philosophy evolving through collaborations and projects that leave a mark on cultural memory, the brand continues its journey under the motto “East Now.”
Having been an active player in Dubai’s art, culture, and fashion scene for nearly five years, Les Benjamins has already secured its place among the region’s leading brands. At Dubai Fashion Week, the brand made history as the first to be featured as a ‘Guest Designer,’ marking the latest stop in the creative journey of its founder and creative director, Bünyamin Aydın, who masterfully blends Eastern and Western influences. This spirit of cultural heritage was also reflected on the runway, with notable figures from past Les Benjamins projects—Jullz Bek, Karrouhat, Ai Sultan, and Osied—gracing the show.
Les Benjamins has maintained a strong presence in the Dubai market for years, further deepening its ties with the region through the opening of its flagship store and the personal roots of Lamia AlOtaishan Aydın, the brand’s Head of Women’s Collections. The brand’s global journey, which began at Paris Fashion Week with the Spring/Summer 2017 collection, continued with projects at Milan and Paris Fashion Weeks and is now capturing attention at Dubai Fashion Week.
On the evening of February 5th, the runway show took place on a carpeted catwalk designed by Çınar Rugs. The “Altaicana” collection draws inspiration from the Altai people’s harmonious way of life with nature, their ancient traditions, and the mythology that shaped their cultural heritage. Combining modern street style with intricate craftsmanship, the collection presents a powerful aesthetic. Bünyamin Aydın and Lamia AlOtaishan Aydın meticulously curated every detail of this special show, strengthening the brand’s identity and narrative on the global stage, serving as a cultural bridge between the past and the future. The cut-out layers on leather jackets reflect the region’s unique landscapes, while layered looks inspired by traditional Altai Turkic clothing and original prints influenced by shamanic culture stand out as key elements of the collection.
Being part of Dubai Fashion Week’s official calendar is not just a milestone for Les Benjamins—it is a testament to the brand’s growing influence and reach in the region. Sharing the same prestigious stage that previously featured global fashion powerhouses such as Carolina Herrera, Jean Paul Gaultier, and Moschino, Les Benjamins continues to solidify its place on the international fashion scene, reinforcing its unique East-West fusion.
If fashion has a mission to leave an imprint on cultural memory, then Bünyamin Aydın is undoubtedly one of the best storytellers in the field. His deep connection to his roots and his passion for transforming them into nuanced elements of everyday life have propelled Les Benjamins beyond just being a fashion brand—it has become a bridge that connects people through shared emotions and cultural narratives. Those who come together under the Les Benjamins umbrella are not merely following fashion trends; they are representing a broader cultural memory, one that is slowly spreading across the world.
