Resurrection of The Saddle Bag

Year 1999, It has been three years since John Galliano took over Dior. In to his third yearhe created The Saddle Bag and left his mark in the history for creating one of the first“it bag”. Saddle Bag was on magazines, series everywhere… Remember the time Carrie Bradshaw wore it when she first met Aiden…

After so many years Dior stopped its production until Maria Grazia Chiuri. Since her appointment at the first female artistic director of Christian Dior, she created a new story with feminism and women power. “When I arrived, I decided to think about femininity in a way that is contemporary,” she said. “The women are different now.” For her “Saddle Bag” means bringing a symbol of contemporary back to life for women. It is also a representation of Dior’s recent history. The brand reintroduced it in their A/W 2018 Collection with two sizes. Of course, there is always a message under Chiuri’s design, to celebrate the history and what saddle bag means, there are patchworks form 1970’s with peace and love signs embroidered.

By bringing back the Saddle Bag, we can see the power of the new word, social media. To announce the comeback. The brand wanted one hundred social media influencers to put their best Saddle Bag style and show people on their Instagram page. On the global launch day at 2pm, Chiara Ferragni, Leandra Cohen(Man Rappeler), Aimee Song (Song of Style) and many more most influential people on social media posted their best looks with the new it bags. With the resurrection of “Saddle Bag”, Maria Grazia Chuiri seems to succeed once again!