Simone & Loris of Sunnei, Designers

PeopleDecember 1, 2016
Simone & Loris of Sunnei, Designers

How did you two meet?

Our friendship goes back to 6 years ago when we met through friends.


How did you find the idea to create SUNNEI?

We came up with the idea of creating a brand as we were in New York and we thought it was the right moment to transmit our ideals through it. While the name came from a road trip – as we were in the car singing along the track, we decided that “SUNNEI” would be a great name since it is the Italianisation of the word “SUNNY”.


What would you want to say about the SUNNEI style and its relationship with the classic Italian men style?

SUNNEI is focused on uniting innovation and tradition using the Italian DNA. We want to create a new idea of beauty linked to “Made in Italy,” which means taking the classic Italian men style a step further using new silhouettes, shapes and materials.

Do you have any personal fashion regrets?

Well, the answer is hidden in the deep parts of the wardrobe we owned as adolescents!


What is your favorite part of the design process?

We draw inspiration from anything and everything – our everyday life and things surrounding us. Thus, this could be called the favorite part of the design process – seeking inspiration constantly for pieces that will later be translated into garments to surround us.


What is the biggest challenge for you as the co-founders of SUNNEI?

The biggest challenge we encountered on the way of founding the brand was giving up on the careers and “secure lives” we had creating for following our dreams. This was not an easy decision but we felt like we had to step out of our comfort zone in order to create something that was ours.


What was one of the proudest moments of your career?

It is when we get to share our collections with our friends and everyone! After months of hard work, this is the time we get to see everyone’s immediate response and it is definitely the proudest moments of our career.

What’s next step for SUNNEI?

Last December, we opened Spazio Sunnei – operating as a shop & studio in Milan. We wanted to create a new experience for the local Milenese crowd and tourists willing to escape the cliché fashion scene, so far it has been going great! The next step would be focusing on it even further to increase engagement to it and also understanding further the dynamics of direct sales.

Author: Duygu Bengi