We’ve seen it before it was cool.

You’re very wrong if you think that the IKEA fashion is brought along by the tote bag designed by Balenciaga’s creative director Demna Gvasalia. DIS Magazine, a New York-based independent collective, had did a photo shoot in 2011 with the same idea.

“Diskea”s production cast is as interesting as the shoot itself. The photography and styling was by David Toro and Solomon Chase, co-founders of DIS, the shoot features musician Fatima Al Qadiri, and indie artists Megha Barnabas and Gloria Maximo as models.