Area’s Spring Summer 2024 Collection gives an exciting look at the latest trends and a revolutionary view of what it means to watch and be watched.

The collection kicks off with exploring how we view and are viewed, mixing essentials with extraordinary designs. Inspired by 1920s cartoon eyes, 1960s pop art, and surreal reflections in the eye as a portal, the pieces break fashion boundaries. Eyes become Dalmatian spots, flowers, and crystal eyelets turning each outfit into a stage for wearers and viewers.

Acknowledging our digital lives, Area rethinks quality crafts, fabrics, and special effects. The modern result dresses for both the wearer and the crucial onlooker. As eyes observe, judge, and appreciate, this collection mirrors how we are experiencing fashion today.

Ultimately, Area’s designs become a stage of design and audience. This collection invites fashion fans to join a visual journey where clothing leads to shared experiences. The bonds between designers, wearers, and spectators are explored in area shows.