“WHO IS SABATO DE SARNO? A GUCCI STORY”, Baciami Ancora!

How much time does it take to tell the most important story of your life? Is 18 minutes enough? Sometimes it is necessary not to control your emotions, but to leave yourself under control. Sabato De Sarno is faced with emotions that he may encounter only once in his life. While waiting backstage for his first fashion show, he sees the world he created, in all its reality. Gucci once again, at the brink of reinvention.

We are at a turning point. A very Italian landmark. Gucci has new eyes, Sabato De Sarno’s eyes. We move deep into the archives of the House and Sabato’s emotional world. First collection, first word, first color: “Rossa Ancora”. We are listening to a story about passions, in deep burgundy.

The designer finds his inspiration in deep and extraordinary places. Words and their impact on moments… We feed on the power within expression. “Rossa Ancora” is entirely about this power. Ancora means, I want more for Sabato. He explains his relationship with the word as “Something that you love and still want to love. When you kiss someone and you enjoy the moment you say: Bacilli Angora.

Let’s talk red. Our story takes us to Florence, where Gucci archives are. While on an archive study Sabato discovers a “Jackie Bag” with red linings in it. Simple things, small details and a little red thread sewing inspiration and reality together.

We watch an emotional narrative within the fiction of the documentary. It is possible to feel all the romanticism of what is happening from the screen. We are broken in the moments and excited again in the moments, it almost feels like a feature film. We are in perfect focus, just like Sabato.

The lights dim, deep breath… The show is about to begin. As the models start to walk, Sabato dances, laughs, cries as the music shouts “Ancora, ancora, ancora!”. His vision is live completed as a whole, more beautiful and more emotional than ever.,,

18 minutes to tell a story. A brick is placed on the house that Sabato is building. Upon a century of foundation, upon dreamers such as himself, upon the yellow, the green and now Ancora Rossa red… A new chapter is here, Gucci still speaks its roots only this time with Sabato’s words.