Jameel Prizemontblanc and It’s Princess

In her first campaign for the Montblanc, Charlotte Casiraghi represents the effortless elegance, timeless beauty and irrepressible spirit of the contemporary Bohéme woman! Set in a spring garden, the Bohéme Day & Night shines on the princess’ arm, designed for woman who enjoys the excessive work that is put into fine watchmaking while making a strong statement of elegance and style. Jérome Lambert, who is the CEO of Montblanc explains the breathtaking granddaughter of Grace Kelly as “Independent, sophisticated, strong and creative, Charlotte Casiraghi is the quintessential Montblanc Bohéme lady of today and we wanted to highlight these qualities in this new campaign.” Embracing the traditions of lasting value, Monblanc has become a classic for over 100 years, never compromising in design, style, quality and workmanship. This new collection mirrors the radiance and self-confidence of the contemporary Bohéme woman with innovative complications and elegant aesthetics that makes it an instant classic, just like the one wearing them.