To remain authentic often requires trying something new and going beyond the usual moulds in the process. Taking risks, exploring different paths on the one hand, going beyond the ordinary…
In order to maintain my creativity, I constantly try to keep myself open to new experiences and different perspectives. In order to be a trendsetter, it is necessary to look beyond the field in which it is located and to be open to innovative thinking. At this point, it is very valuable to work with a creative, dynamic team with different perspectives. If a brand wants to transcend borders, it should be involved in people’s lives not only by offering products or services, but also by meeting them on the same frequency. In other words, for a brand to influence people’s decisions, it needs to offer a ‘meaning’ from within life. If a brand can create such a meaning in the lives of individuals, it becomes a ‘lifestyle’ rather than just a preference.
From Based Istanbul N°44 – Confessions Issue. “World is basically a “dynamic” mess of jiggling things. You need to confess your messy parts first.” Buy your copy now!