Diesel SS’25 – Everything Denim
Are you tired of yet another season of minimalist cuts and bland fashion? Enter Diesel to shake things up. The Spring/Summer 2025 collection was a bold statement in edgy, unapologetic design. Under Glenn Martens’ watchful eye, Diesel is diving deeper into its trashcore roots, crafting a vibe that’s chaotic yet meticulously thought out. Their three-day livestream leading up to the show offered a glimpse behind the scenes at Diesel HQ and the stunning runway setup — it was like watching a fashion documentary unfold in real time, pulling us further into Martens’ evolving vision. Now it’s time to draw the curtains and let the show begin!
The star of the collection was denim, but not in the way you’d expect. We’re talking shredded, frayed, and patched like Martens just raided your local thrift shop after a tornado. Mad Max but cooler, somehow. Jackets came with exaggerated textures, jeans looked lived-in and reworked, and silhouettes felt oversized yet refined, straddling the line between effortless and tactical. This was denim that’s seen a few things, but it’s still standing strong. Diesel’s signature roughness was elevated with Martens’ deconstructed silhouettes – imagine punk meets Blade Runnerwith a side of Gen-Z edginess.
On the beauty front, the makeup added another layer of intensity. Models wore dark, moody eyeshadow, smudged just enough to make you wonder if it was intentional or if they’ve been up all night plotting their next move. Paired with icy, white contact lenses that transformed their gaze into something alien, the beauty direction leaned into Diesel’s futuristic, gritty vibe. In this cake of fashion, the make up was definitely the icing on top.
Let’s adress the elephant in the room–did you see the set? Diesel didn’t just drape a few rolls of denim for the show; they rolled out 15 tons of denim scraps. Yes, you read that right – 15 tons. The entire runway looked like it had been carpet-bombed by a denim factory. It was chaotic, textured, and totally in line with Martens’ vision of a brand that thrives on its rebellious roots. How much more mischevious do you think a brand that was born to be unruly can be? Martens must have something to say about that.
