Osied, Artist

Les Benjamins Dubai fashion show bears the traces of the brand’s cross-cultural journey. In addition to conventional fashion brands, Les Benjamins, transforming its own world into a movement, creates a bridge that connects people with common feelings. Les Benjamins is beyond the usual fashion concerns. At the Dubai fashion show, we are with Osied from the community of maka that turns into a family. Osied is the founder of grdn.ai, a platform that develops AI tools for creatives. A Jordanian of Palestinian origin, he lives and produces in Dubai. Having released the first Arab album produced by artificial intelligence, we talk to Osied about his connection with Les Benjamins, what triggers his creativity and his connection with fashion.

What attracts you most in Les Benjamins designs? 

The tension between heritage and future. Each piece tells a timeless story.

What is your favourite piece from the Les BenjaminsAltaicana collection? 

The coat Basil wore :)

How would you describe your style? 

Raw comfort meets function. Essential pieces with edges. Always intentional.

What inspires you the most?

Life – all of it. The daily chaos, the quiet moments, the patterns in between.

“If it works, it works. Clothes should do their job but make a statement.”

-Osied

How would you describe your perspective on fashion in general? 

If it works, it works. Clothes should do their job but make a statement.

In your opinion, how does the consumption culture affect the fashion industry? 

It devalues creativity in many ways, but brands who put genuine thought and mastery into their collections will always stand out.

What does the word fashion mean to you?

It’s how you speak without saying a word.

What makes the Les Benjamins designs unique to you?

They bridge worlds. Mixing cultural roots with what’s next.

Tell us more about your; Altaicana runway experience. How did you prepare for the show?

First time walking. Pure adrenaline. Just locked in and went for it.

Show us a selfie from the show day.